Our Story Starts With Your Success

We believe financial wellness shouldn't be complicated. Since 2018, we've been building tools that make budget management actually work for real people with real lives.

From Frustration to Solution

Back in 2018, our founder was sitting at his kitchen table at 2 AM, staring at spreadsheets that made his budget look more confusing than his tax returns. He'd tried every budgeting app on the market – some were too simple, others felt like they needed a finance degree to understand.

That's when it hit him: what if budgeting could actually adapt to how people really live? Not perfect people who never buy coffee or have unexpected car repairs, but real people with messy, unpredictable lives.

"We started glordals because we got tired of financial tools that worked great in theory but fell apart the moment life happened."

Three years and countless user interviews later, we launched our first platform in Tampa. What started as a side project in a cramped apartment has grown into a comprehensive budget optimization platform that's helped thousands of families take control of their money without losing their minds.

What Drives Us Every Day

Our mission goes beyond just helping people budget. We're building a world where financial stress doesn't keep families awake at night, where money conversations don't end in arguments, and where financial goals feel achievable instead of impossible.

R

Real-Life First

We design for the messy reality of actual budgets – the ones with surprise expenses, forgotten subscriptions, and the occasional impulse purchase. Because that's how real people live.

T

Trust Through Transparency

Your financial data belongs to you. We're upfront about how we work, what we do with your information, and why our recommendations matter. No hidden fees, no confusing terms.

P

Progress Over Perfection

Small wins lead to big changes. We celebrate the person who saves this month just as much as someone who hits their retirement goal. Every step forward counts.

The People Behind the Platform

We're a small but passionate team of financial advisors, tech enthusiasts, and people who've made their fair share of money mistakes. That combination gives us the experience to build something that actually works.

Michael Rodriguez

Founder & CEO

Former financial advisor who got frustrated watching clients struggle with budgeting tools that didn't fit their lives. Mike brings 12 years of personal finance experience and an unhealthy obsession with making complex things simple. When he's not tweaking algorithms, you'll find him testing new features on his own family's budget.

Sarah Chen

Head of Product & User Experience

Sarah spent five years building banking software before joining glordals, where she focuses on making financial tools that people actually want to use. She's the one who insists on testing every feature with real users before it goes live. Her background in behavioral psychology helps us understand why people make the money decisions they do.